Sports and athletics are such a pervasive force in American culture that few people can avoid their impact. Memories of an important game, event, score, or sports outing are often long lasting whether they are at the institution, team or individual level.
bottled drinking water is an excellent way to create lasting memories
and produce high quality messages. Branding messages are available for
teams, institutions and individuals.
Private label water is
also an ideal vehicle for fund raising by schools, teams and
individuals. Sales revenue through personalized bottled water sales at
school sporting events helps ease current budget restrictions.
Sports in America
is a sporting country with a substantial amount of time and resources
devoted to the enjoyment of competitive sporting activities. Sports go
hand in hand with a health and wellness life style and competitiveness
is an important element in building character in our country's youth and
From childhood until post retirement,
sports and athletics serve to entertain and create role models as part
of programs of exercise and healthy living. As children and young adults
combine competition with sound programs of academics and extra
curricular activities character and integrity are created. Continuing
through adulthood, middle age and retirement athletics are a constant
factor in American life. Many retirees spend a great deal of their free
time pursuing sports based healthy lifestyles.
America is a major multi-billion dollar industry. Professional teams
represent the major cities in America and engage in all major sports.
Colleges base a significant amount of their activities and fund raising
on sports and this approach permeates high schools, middle schools and
grammar schools throughout the nation. Club teams and private leagues
can be found in many towns and cities. Suppliers of sports products rank
among the Fortune 500 of companies.
In addition to team
sports, almost every family in the country is engaged in some form of
sports activity with such sports as golf, skiing, water sports, bowling,
outdoor events and others ranking high on the list of family oriented
The Value of Memorable Events
memories of unique performance or events are the result of many sporting
activities. Often the powerful memories of a winning season for a local
team, the big game that a child participates in, the unforgettable
birdie, eagle or hole in one on the golf course and other memories
remind one time and again. Many people derive significant pleasure from
Over time however, even the most powerful
memories fade and memorabilia are often valuable as reminders. These
reminders take many forms but serve to create continuity and continued
interest in the healthy lifestyle of sports and athletic competition.
Since individual and team performance is often the result of many hours
of practice and hard work, a reminder of accomplishment is often
Personalized Bottled Water Memories
bottled water is an excellent way to preserve the memory of important
sporting events. With a custom designed label for each and every
occasion, water can be consumed at the event or at a later date. In
addition, personalized bottled water is ideal for team sports or
individual participants and is an effective vehicle for fund raising
The technology is available to create a cost effective,
high quality personalized label that imparts a lasting message.
Application of a custom designed label to a quality water bottle adds a
powerful individualized advertising component to a high quality
Often referred to as consumable advertising,
personalized bottled water can include graphics and pictures as well as
text that can refer to a specific event and can often be modified for
subsequent events. Designed labels can be stored for future use and
An additional feature of personalized bottled
water is the fact that water bottles can be stored for future occasions
and for extended periods if the water contains no minerals or
contaminants. An important feature of branded drinking water is the long
term nature of the message. Many people who receive private label water
tend to retain the bottles because of the uniqueness of the message and
quality of the label.
Create a Personal Message and Brand
brand creation has been identified with businesses, individuals can
create their own brand image related to their interest in sports.
Private labeled water for the golfer, hunter, fisherman or sports car
enthusiast can convey a personal message or one related to an
individual's club or organization. Personalized branding can create
interest and enjoyment at later events or family gatherings.
key to the creation of an effective message is the development of a
focused, crisp, unique message that is simple yet powerful. As a result,
care must be taken during label design to stay on message and keep the
For those individuals that are involved in
sports and athletics as a business, personalized bottled water can
provide a powerful brand image and message and complement marketing and
business development efforts.
An Ideal Fund Raiser
bottled water is ideal for events and fund raising with a custom
designed label prepared for the particular event. Often, bottles of
water can be sold at these events at a profit and represent a wholesome,
effective way of raising funds for booster clubs and other
Private labeled water is flexible for fund
raising because the basic label can be modified for other sporting
events at a later date. In addition, schedules and other information
pertinent to sporting events can be easily added or altered.
many schools are under significant budget reduction pressure and
sporting events for schools offer new ways to increase revenue. Sales of
water with a branding message attached in the form of custom label have
proved very popular and water can be sold at a profit at events.
Further, when the label is retained by the school or the supplier,
modifications for latter events are easy and fast.
Water is a
major component of a healthy life style and, compared to other fund
raising products like candy, pizza and sugar laden soft drinks, offers a
quality alternative to the consumer.
Personalized Bottled Water for the Individual
many individuals sports like golf, sport fishing, running and other
outdoor activities represent important parts of their lives and private
labeled drinking water can serve as a reminder of their enjoyment with
Specific uses include boat outings, golf weekends,
hunting parties, bowling teams and leagues and many other sports
applications that are made more memorable and enjoyable with
personalized water for the individual or occasion. The applications are
only limited by the user's imagination.
Some bottled water
companies can create a custom background label that serves as a template
for many different types of events or sports activities. Some vendors
include standard templates that an individual can use for their own
message. The best suppliers have technology that gives the individual,
team or institution the ability to design their own labels. .
The Element of Quality
An overriding feature in the creation of personalized bottled water is the consideration of quality in three areas:
o Quality of water
basic element of private labeled bottled water is, of course, water and
there are many differences in the quality of bottled water. Ultra pure
bottled water produced by a combination
distillation/filtration/coronation process is considered by many to be
the best quality because it does not contain minerals, contaminants or
o Quality of packaging
bottled water combines health, refreshment and advertising, the
packaging component of the mix must make a quality statement.
Substandard bottle quality will seriously compromise the strength of the
o Quality of labeling design, printing and application
label is the element that states the message and the message must be
communicated in the strongest and clearest possible way. The label
should be developed by a graphics designer or with technology that will
aid the consumer in developing their own quality image. Printing is
especially critical and the printing process should allow labels are
guaranteed to have the same quality of any top-shelf brand in your
grocer or quality food store.
All labels should be water proof and preferably laminated to ensure a long service life.
What to Look For In Private Label Water
bottled water has become increasingly popular for sporting events,
teams and participants. This is particularly true with the advent of
e-commerce that allows users the ability to design a label and purchase
water online through the internet.
Quality is the critical
issue because the label serves as a statement for the team, institution
or individual. If any portion of the water/package/label mix contains
substandard quality, then the entire message is compromised.
with a reputable vendor with a reputation for quality, customer service
and the ability to design labels and place orders on line will
guarantee customer satisfaction.
Jon M. Stout is Chairman of
the Board of Element HO an Ultra Pure bottled water company located in
Chantilly, Virginia. For more information about bottled water, private
label bottled water [http://www.elementh2o.com/Store] and bottled water
delivery [http://www.elementh2o.com/local] go to the Element HO